All financial advisors need to use a CRM, but why?
In the financial services industry, nothing is more important than trust. Trust is essential between you and your clients to be able to move forward with your strategic plans. As you build your clientele, they need to know that you care about them and they can trust you. This trust is built as you establish relationships.
Relationships are more than just signing contracts and providing services. Relationships require you to show that you care for the individuals you are working with outside of the professional setting. Many people are discovering that using a free, small-scale Customer Relationship Manager (CRM) can help them keep track of and develop the relationships that are essential to developing their firm. Today we will help you understand why all financial advisors need to use a CRM.
What is a CRM?
A CRM is an app or program that helps you track your connections with your clients. A good CRM will keep track of each of your connections, when you last met with them, what happened during that meeting, action items that you want to focus on, and goals for the client. A CRM is a powerful tool you can use as you work on growing your firm and expanding your clientele.
How can a CRM help you?
It can be difficult to keep track of each of your separate accounts in your head. Each client has personal details that are important to remember, particular information about their business you should know, as well as different time lines and goals. You can use a CRM to keep track of all of this different information so that you are able to develop these relationships and provide your best services.
Which CRM should I use?
This article outlines the pros and cons of each of the most popular personal CRMs to find which CRM would work best for you: zoowho.com/personal-crm/.
CRM Tips and Tricks
- Create a profile for each of your clients to keep track of their contact information.
- Track the last time you contacted each of your clients.
- Set goals and make plans for each of your clients to make sure you are on track with your deliverables.
- Organize your contacts into groups or circles based on established relationships, recently acquired clients, and new contacts.
- Send group messages and emails to each of your groups to keep your clientele informed on important firm updates.
As you work to grow your financial services firm, if you focus on developing your relationships, you will see steady success. A personal CRM can help you keep your relationships organized and keep track of the goals and plans you have for each of your clients. There are lots of free software options you can use in your firm, but do your research to find the one that will work best for your company.
Related topics: personal crm, best personal crm, personal crm app